O.H. Influencer Series, Part 1:
At O.H., we create curiosity. We create emotional connections between our clients and their customers, driving lasting engagement and loyalty. Many agencies seek to jump on trends with buzzwords. While we believe in staying current and attracting attention, we seek opportunities to create lasting devotion. That’s why creating curiosity is essential to what we do.
For 16 years, O.H. has maintained a reputation as one of the Southwest’s most innovative agencies. The You Do You campaign for Gila River Resorts & Casinos? Yeah, that was us. We also brought Virgin Hotels to Las Vegas with a campaign that jumped over the exclusionary velvet rope attitude so often found with Las Vegas marketing. In the early days, we even got Jonathan to call Scott with a marathon marketing campaign that captured national attention.
For those of you interested in working with us someday, we want to take you behind the work and share the brands, the artists, and the influencers that inspire us to create curiosity in others.
Content We Can’t Get Enough Of
We’re inspired by brands like Molson, who was willing to make a statement by covering its logo so female hockey players’ names could be seen.
This out-of-home execution for Abbott Elementary was simply incredible.
We applaud the gaming vibes of the Chargers' schedule release video.
And we believe that at least once daily, you need to see something like this dancing hairless dog to make you smile.
We’re Here for Influencers of all Kinds
Of course, we’re continually impressed by Taylor, Beyonce, Game of Thrones, and who can forget last summer's Barbie campaign whose big-budget creative executions pushed the boundaries of what advertising can be. But we also find inspiration in names that may not be household names (yet!). After all, it’s literally our job to stay on top of what’s new. So are a few examples of underdogs and up-and-comers we’re keeping our eyes on.
- Matthew & Paul who openly share the obstacles sight-challenged people face and educate us about ADA compliance
- Michelle Poler and her journey to conquer fear
- Chappell Roan as a leading voice of Gen Z
- Brett Bolton’s blends of audio and visuals
- The ink of Kyle Huskeyy
- Body advocates like Katie Sturino
- Arash Hashemi’s food tips
- New perspectives created by Tommy Lundberg
- Ryan Whitney from the Spitting Chicklets podcast
- Miss Rizzo for travel content
And there’s always a place for more dog content
Being Influenced on the Daily
Our taste in music is as varied as our team itself. To get in a flow state, you might find us listening to Bazzi, Novo Amor, reggaeton, French indie, cocktail jazz, or our day list on Spotify.
We read things like Dave Trott’s Plain English Blog for inspiring stories about the importance of questioning conventional wisdom and follow Allan Peters as he shows his work come to life.
We like the accessibility of content from designers like Make by James, Kristy.thepinkpony, and the personal branding guide of The Chris Do.
We like loudmouth ideas from Ryan and Good Type for font lovers.
But before we get too carried away floating on our inspiration clouds, we want to bring us all back to earth by remembering iHeartMedia Chief Marketing Officer Gayle Troberman’s research which shows that our industry is often disconnected from our clients’ customers. An example of marketer bias Troberman shares is that of the ‘cocktail of the moment’ - the Aperol Spritz. She shares that only half of US audiences know what the product is, while almost 100% of those in advertising do. Of course, we will always find inspiration in trends and hot takes, it’s what marketers do, but we never want to be in a place where we are only speaking to ourselves.
So while you may find us sipping on an Aperol Spritz or quoting Succession, we acknowledge and understand that consumers are worried about solving challenges in their real lives.
Inspiration opens our eyes to new possibilities, but our work must connect with consumers in lasting ways to boost bottom lines. If you’re ready to create curiosity with us and move the needle for your brand, drop us a line.