• Casino / Gaming

  • Traditonal Advertising
  • Broadcast + Video
  • Digital Advertising
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Challenge

Penetrate the market in a way that increased the sales over the previous Cash Explosion tickets... but with a smaller budget.

Strategy / Solution

We used multiple level media campaign to reach our target audience of Adults 21-49 who play scratchers more than 3x per month.

Media included:

  • English & Spanish Television in Phoenix DMA, Tucson DMA, Yuma DMA
  • English & Spanish Radio in Phoenix, Flagstaff, Tucson and Yuma
  • Digital Media Placement in Phoenix, Flagstaff, Tucson, and Yuma
    • Desktop & Mobile Display Banners
    • Digital Video
    • Local Publisher Home Page Takeovers
    • High Impact Rich Media Ads
    • Mobile Audio
    • Mobile Interstitial Ads

Success

In media, on initial negotiations OH Partners saved the Arizona Lottery $364,184 in media spend on the overall plan.

The $200M Cash Explosion tickets sold through over 76%, with a 739.4% ROI based on the ticket sales versus the media cost investment.

You can see the increased trending of sales as media increased and correlations as spend adjusted through the campaign.