Penetrate the market in a way that increased the sales over the previous Cash Explosion tickets... but with a smaller budget.
We used multiple level media campaign to reach our target audience of Adults 21-49 who play scratchers more than 3x per month.
In media, on initial negotiations OH Partners saved the Arizona Lottery $364,184 in media spend on the overall plan.
The $200M Cash Explosion tickets sold through over 76%, with a 739.4% ROI based on the ticket sales versus the media cost investment.
You can see the increased trending of sales as media increased and correlations as spend adjusted through the campaign.