Elevating a brand by creating a new personality.

The gaming and entertainment landscape in Arizona is a tough place to compete. To stand out, Gila River Hotels & Casinos brought in OH to update and elevate the brand to reflect what the company is striving to become: the only entertainment destination where you can have your own personal brand of fun.

You Do You

Brand Campaign

We shifted from promotions-based messaging to creating a brand that elevated the level of sophistication while embracing an authenticity of experience.

Record-breaking

revenue month over month and year over year during our first year of engagement as AOR.

Play on Player

Campaign

Introduction of the THE Card®—the new best-in-market casino player loyalty program.

+8%

increase in new card
sign-ups among
adult population

+15.5%

increase in frequency
of visitation among
new sign-ups

Awards

1 Telly Award
1 Rocky Mountain Emmy Nomination
12 Addy Awards
1 Gold Addy Award for integrated brand campaign



More of our work