Elevating a brand by creating a new personality.

The gaming and entertainment landscape in Arizona is a tough place to compete. To stand out, Gila River Hotels & Casinos brought in O.H. Partners to update and elevate the brand to reflect what the company is striving to become: the only entertainment destination where you can have your own personal brand of fun.

You Do You

Brand Campaign

We shifted from promotions-based messaging to creating a brand that elevated the level of sophistication while embracing an authenticity of experience.


revenue month over month and year over year during our first year of engagement as AOR.

Play on Player


Introduction of the THE Card®—the new best-in-market casino player loyalty program.


increase in new card
sign-ups among
adult population


increase in frequency
of visitation among
new sign-ups


1 Telly Award
1 Rocky Mountain Emmy Nomination
12 Addy Awards
1 Gold Addy Award for integrated brand campaign

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