Elevating a brand by creating a new personality.
The gaming and entertainment landscape in Arizona is a tough place to compete. To stand out, Gila River Hotels & Casinos brought in O.H. Partners to update and elevate the brand to reflect what the company is striving to become: the only entertainment destination where you can have your own personal brand of fun.
You Do You
Brand Campaign
We shifted from promotions-based messaging to creating a brand that elevated the level of sophistication while embracing an authenticity of experience.
Record-breaking
revenue month over month and year over year during our first year of engagement as AOR.
Play on Player
Campaign
Introduction of the THE Card®—the new best-in-market casino player loyalty program.
+8%
increase in new card
sign-ups among
adult population
+15.5%
increase in frequency
of visitation among
new sign-ups
Awards
1
Telly Award
1
Rocky Mountain Emmy Nomination
12
Addy Awards
1
Gold Addy Award for integrated brand campaign
More of our work
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