Adding influence to the arsenal.

Puerto Peñasco, Sonora is a beautiful beach getaway just a few hours from Phoenix—home to white sands, colorful Mexican culture and fresh-as-fresh-can-be seafood. Despite offering endless entertainment for travelers, the city had a challenge to overcome: American consumers worried about an unsafe border, feared international travel and the uncertainty between the United States and Mexico.

O.H. Partners worked with the Convention & Visitors Bureau to create multi-day hosted itineraries designed to show off the best of Puerto Peñasco. The O.H. team created key messaging for the influencers to use, as well as a hashtag to unite the various conversations. To stress the proximity to Arizona, the trip’s main hashtag was born: #ArizonasBeach.