Creating a win-win-win solution.
With its breathtaking, unique landscape and spiritual connection to nature, Sedona attracts tens of thousands of travelers from around the globe every year. However, the city's bed tax revenues stagnated. They brought in O.H. give their local economy the jolt it needed.
$210 million
total increase in tourism-related spending
$370,000
in additional bed tax revenue
(+15% increase from the previous year)
$8,800,000
increase in direct spending on
hotel room stays alone
#1 underrated U.S. vacation spot
as listed by BuzzFeed
Travelers’ Choice Winner
2015 TripAdvisor
The city also tasked O.H. to find an innovative solution that helped protect the natural wonder of Sedona, provide a service to tourists, and increase the city’s revenue. Introducing the Sedona Secret 7. To spread the word about the Secret 7, we created an informative, user-friendly website, stocked with stunning photography and video content featuring Sedona’s one-of-a-kind beauty. To help the word spread faster, we created a hashtag and a photo wall for visitors to share their Sedona pics.
7 categories and 49 “secret” locations
8,000
photographs
44
hours of film
Awards
More of our work
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