Creating a win-win-win solution.

With its breathtaking, unique landscape and spiritual connection to nature, Sedona attracts tens of thousands of travelers from around the globe every year. However, the city's bed tax revenues stagnated. They brought in OH give their local economy the jolt it needed.

$210 million

total increase in tourism-related spending

$370,000

in additional bed tax revenue
(+15% increase from the previous year)

$8,800,000

increase in direct spending on
hotel room stays alone

#1 underrated U.S. vacation spot

as listed by BuzzFeed

Travelers’ Choice Winner

2015 TripAdvisor

The city also tasked OH to find an innovative solution that helped protect the natural wonder of Sedona, provide a service to tourists, and increase the city’s revenue. Introducing the Sedona Secret 7. To spread the word about the Secret 7, we created an informative, user-friendly website, stocked with stunning photography and video content featuring Sedona’s one-of-a-kind beauty. To help the word spread faster, we created a hashtag and a photo wall for visitors to share their Sedona pics.

7 categories and 49 “secret” locations

8,000

photographs

44

hours of film

Awards

WINNER Arizona Governor’s Office of Tourism Grand Pitch Award
GOLD PRIZE North American Travel Journalists Association Awards
12 Addys, including Judges Choice



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