Tips & Best Practices
With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?
YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]
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AI: The Next Gen of Integrated Marketing – How O.H. Partners is Tapping into its Power
In the digital age, public relations professionals are constantly on the lookout for innovative tools to help them communicate effectively with their target audience. Chat GPT, a cutting-edge language model developed by OpenAI, is one such tool that is revolutionizing the field of PR. But what is Chat GPT? Will it steal our jobs? What […]