Industry News & Analysis
School Choice: Why School Administrators Need A+ Marketing
School choice. If you’re a parent of school-aged kids, you know exactly what this means for you: you can opt to leave the public school in your neighborhood and enroll your children in alternative education options. There are online options, schools focused on STEM or the arts, team-based learning, and foreign language immersion programs. You […]
News & Views
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O.H. In The News
Cheers! O.H. Celebrates New Client, LeVecke Wine, Beer & Spirits
Our company has gone full Mad Men, but instead of a classic Old Fashioned, we’re going tropical with Porch Crawlers, Hammock Hoppers, and Blackberry Sours. O.H. Partners’ newest client, LeVecke, is one of the largest premium spirit producers in the world and creates well-known brands such as Pau Maui Vodka, Fid Street Gin, and Mahina […]
![Image of 4 kids in school](https://ohpartners.com/wp-content/uploads/2024/05/kids-in-school-scaled-1-1200x630.jpg)
Industry News & Analysis
School Choice: Why School Administrators Need A+ Marketing
School choice. If you’re a parent of school-aged kids, you know exactly what this means for you: you can opt to leave the public school in your neighborhood and enroll your children in alternative education options. There are online options, schools focused on STEM or the arts, team-based learning, and foreign language immersion programs. You […]
![Photo of Matt Carson](https://ohpartners.com/wp-content/uploads/2024/05/Matt-1200x630-1.jpg)
Agency Life
Introducing our New VP of Creative: Matt Carson
Do you like apples? How ‘bout these apples: Boston native Matt Carson has joined O.H. Partners as our new Vice President of Creative. With over 15 years of experience, Matt’s history with big brands includes H&R Block, AT&T U-Verse, Buddig, Kenmore, Craftsman, KitchenAid, Whirlpool, Maytag, and more. Focused on combining strategy and design to create […]
![OH Cares Day of Volunteering](https://ohpartners.com/wp-content/uploads/2024/04/Volunteering-1200x630B.jpg)
Agency Life
O.H. Cares: Celebrating Cesar Chavez Day by Giving Back
O.H. Cares, one of four of our employee-led committees, is driven by a single purpose: to promote support for the communities in which we live, through drives and volunteerism. Pairing this mission with one of our five core values, “We Collaborate,” we dedicated a day to volunteering and giving back, sharing our dedication and passion […]
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Tips & Best Practices
7 Benefits of Partnering with a Brand Marketing Agency
Your team is bursting at the seams. Your business is implementing marketing tactics but isn’t guided by an overarching strategy. And writer Douglas Adams sums up your ability to get work out the door best with his famous quote, “I love deadlines. I like the whooshing sound they make as they fly by.” You’re weighing […]
![OHIQ analytics platform](https://ohpartners.com/wp-content/uploads/2024/03/OHIQ-1200x630_.jpg)
Tips & Best Practices
Don’t Waste Advertising Dollars (Again)
Marketing pioneer John Wanamaker infamously said, “Half my advertising spend is wasted; the trouble is, I don’t know which half.” Like great ad copy, this quote sticks because it rings true to marketers and C-suite executives. We all wonder how the billboard, sponsorship, or third retargeting ad impacted our customers. How can we identify waste, […]
![WM Phoenix Open](https://ohpartners.com/wp-content/uploads/2024/02/Brand-Activations-@-WMPO-1200x630-1.jpg)
Industry News & Analysis
Top 10: Ranking Brand Presence at The WM Phoenix Open
Just as quickly as the rain came and went, so did The WM Phoenix Open. This year’s brand activations and experiences showed up (much like Saturday’s record-breaking crowd). Here are our favorites. 10. Louisiana Hot Sauce Not every hot sauce is the Official Hot Sauce of The WM Phoenix Open—only Louisiana Hot Sauce owns that […]
![Super Bowl ads](https://ohpartners.com/wp-content/uploads/2024/02/Superbowl-4-1200x630-1.jpg)
Agency Life
Agency Awards: Super Bowl LVIII Commercials
The Chiefs may have possession of the Lombardi trophy, but we’re giving out awards for this year’s Super Bowl ads. MVP Award—Disney + Our agency’s favorite ad and the best of the best? Disney+ took this trophy. And 30% of our agency agrees that the “Well Said” spot was the clear winner this year. With […]
![Super bowl ad trends](https://ohpartners.com/wp-content/uploads/2024/02/Super-Bowl-Predictions-1200x630-1.jpg)
Industry News & Analysis
Super Bowl Ad Trends 2024
A sea of red, Usher performing at halftime, and a chance to see Taylor Swift after every Travis Kelce play (if she can make it from her concert in Tokyo in time, but that’s a conversation for the Swifties)—Super Bowl LVIII is sure to be packed with excitement as the first-ever game hosted in Las […]
![Aerial view of the 16th hole at the WM Phoenix Open](https://ohpartners.com/wp-content/uploads/2024/02/Phoenix-Open-1200x630-1.jpg)
Industry News & Analysis
5 Things Brands Love About The WM Phoenix Open
There aren’t many things better than being outside on a 75-degree day, playing hooky from work, and mayyybe having a cold beverage. The magic of the WM Phoenix Open is that this behavior is not only accepted, it’s encouraged. When it comes to the WM Phoenix Open, there’s a reason it’s called “The People’s Open”—it […]