News & Views

Industry News & Analysis
When it Comes to Celebrity Endorsements, the Secret Sauce is Authenticity
Back in 2020, McDonald’s set a new standard and struck marketing gold via its groundbreaking partnership with rapper, songwriter, and producer Travis Scott on a meal-deal promotion. It Started with the Golden Arches While countless other brands have found moderate success, failure, or something in-between with celebrity endorsements over the years, the iconic burger chain created […]

Tips & Best Practices
What’s Better Than a Customer? A Returning Customer.
You’ve probably heard that keeping an existing customer is cheaper than acquiring a new one, and here’s the proof from Forbes: Existing customers are 50% more likely to try new products and typically spend 31% more than new customers. Increasing retention by 5% can increase business profits by up to 95%. From 2015 to 2020, […]

Tips & Best Practices
Know Your Audience: Personalizing Paid Media for Gen Z
Picture this: you’re binge-scrolling one night, hoping to zone out for a while and decompress from your day at work, and all of a sudden, an ad for something you’re not even remotely interested in pops up, disrupting your experience. It’s happened to all of us, and let’s be honest—it’s super annoying, and you probably […]

Industry News & Analysis
Threads vs. X (Twitter): 10 Differences Your Brand Needs To Know
If you’ve got the swirly black-and-white app on your phone’s home screen, you’re one of more than 100 million Threads users. On a personal level, Threads can be a place for community and conversations. But how can brands utilize this new social media platform—and should they put resources towards it? Spoiler alert — you’ll have […]

Gaming & Entertainment
On A Whole ‘Nother Level: How We Elevated A Brand By Using Animation and International Partners
How do you cut through the noise in a vertical built on over-the-top, flashy marketing? By flipping the script and producing a credible, high-end campaign that’s on a whole ‘nother level. When it came time to create a new integrated campaign for Gila River Resorts & Casinos, that’s exactly what we set out to do. […]

Who We Are
Fueling Creativity: Why Core Values Are Vital in an Agency Like O.H. Partners
Like most companies, creative agencies are constantly striving to deliver innovative and impactful work for their clients. This is where core values come into play.

Tips & Best Practices
Building a Brand by Slice: Why Holistic Branding Matters to Your Bottom Line
Apple, chocolate cream, and pecan… they’re great as a slice, but even better as a whole pie. Much like a good key lime, a great brand considers its brand as a whole, not piece by piece. Holistic brands outshine and outperform fragmented brands (brands with missing slices) with more loyal and happy customers and greater […]

Know Your Audience
Marketing to Gen Z: What Brands Need to Know
Over the past decade, brands have asked the million dollar question, “how do we reach and attract Millennials?”, it’s time to turn their attention to the next generation: Gen Z.

What's Next
AI: The Next Gen of Integrated Marketing – How O.H. Partners is Tapping into its Power
In the digital age, public relations professionals are constantly on the lookout for innovative tools to help them communicate effectively with their target audience. Chat GPT, a cutting-edge language model developed by OpenAI, is one such tool that is revolutionizing the field of PR. But what is Chat GPT? Will it steal our jobs? What […]

Agency News
What’s New Around O.H. Partners: Daddy’s Chicken Shack Joins Our Flock
Daddy’s Chicken Shack has been buzzing around the office lately, and there is a good reason for that. Daddy’s Chicken Shack and O.H. Partners recently teamed up to launch Daddy’s Chicken Shack’s first Arizona restaurant location. Owned and operated by an Arizona native and nationally recognized business leader, Dave Liniger, the founder of global real […]