Tips & Best Practices
With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?
YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]
News & Views
Industry News
AI & Advertising at the Consumer Electronics Show
The Consumer Electronics Show (CES) happens every year in Las Vegas, a market we’re highly familiar with for several reasons (our offices and several clients are located there, to name a few). We, like many others, look forward each year to the unveiling of new tech and life-changing products. As an agency, our main priority […]