The Consumer Electronics Show (CES) happens every year in Las Vegas, a market we’re highly familiar with for several reasons (our offices and several clients are located there, to name a few). We, like many others, look forward each year to the unveiling of new tech and life-changing products. As an agency, our main priority […]

Giving competitors a peak behind the curtain is usually a big no-no. Strategies, trade secrets, earnings, and insights are kept close to the chest. State-run lotteries, however, are a different breed. Although they share an industry, they don’t share consumers. With each state owning 100% of the market share, lotteries aren’t competitors by any means—they […]

2023 was the year Rihanna performed the Super Bowl halftime show. It was the hottest year in history (seriously), artificial intelligence made its way into the mainstream, and Viva Magenta was the color of the year. In 2024, Pantone’s color of the year is Peach Fuzz, AI is still top-of-mind for marketers and consumers alike, […]

In the digital age, public relations professionals are constantly on the lookout for innovative tools to help them communicate effectively with their target audience. Chat GPT, a cutting-edge language model developed by OpenAI, is one such tool that is revolutionizing the field of PR. But what is Chat GPT? Will it steal our jobs? What […]