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Tips & Best Practices

With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?

YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]

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News & Views

Industry News

AI & Advertising at the Consumer Electronics Show

The Consumer Electronics Show (CES) happens every year in Las Vegas, a market we’re highly familiar with for several reasons (our offices and several clients are located there, to name a few). We, like many others, look forward each year to the unveiling of new tech and life-changing products. As an agency, our main priority […]

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Tips & Best Practices

Learnings from La Fleur’s: Sharing Strategies with Lotteries Nationwide

Giving competitors a peak behind the curtain is usually a big no-no. Strategies, trade secrets, earnings, and insights are kept close to the chest. State-run lotteries, however, are a different breed. Although they share an industry, they don’t share consumers. With each state owning 100% of the market share, lotteries aren’t competitors by any means—they […]

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2024 Marketing Trends

Industry News & Analysis

5 Marketing Trends Brands Should Know in 2024

2023 was the year Rihanna performed the Super Bowl halftime show. It was the hottest year in history (seriously), artificial intelligence made its way into the mainstream, and Viva Magenta was the color of the year. In 2024, Pantone’s color of the year is Peach Fuzz, AI is still top-of-mind for marketers and consumers alike, […]

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Ai data forms human face profile

What's Next

AI: The Next Gen of Integrated Marketing – How O.H. Partners is Tapping into its Power

In the digital age, public relations professionals are constantly on the lookout for innovative tools to help them communicate effectively with their target audience. Chat GPT, a cutting-edge language model developed by OpenAI, is one such tool that is revolutionizing the field of PR. But what is Chat GPT? Will it steal our jobs? What […]

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