Tips & Best Practices
Learnings from La Fleur’s: Sharing Strategies with Lotteries Nationwide
Giving competitors a peak behind the curtain is usually a big no-no. Strategies, trade secrets, earnings, and insights are kept close to the chest. State-run lotteries, however, are a different breed. Although they share an industry, they don’t share consumers. With each state owning 100% of the market share, lotteries aren’t competitors by any means—they […]
News & Views
Tips & Best Practices
Seven Mistakes You May Be Making With Your Personal Brand
Most companies know what they value, what drives them, and what they represent—that’s their brand. The same answers are the building blocks for your personal brand—the authentic manifestation of who you are. Like a business’s brand, personal brands are built with the same ingredients. In this article, we’ll look at seven mistakes people make regarding […]
Industry News & Analysis
When it Comes to Celebrity Endorsements, the Secret Sauce is Authenticity
Back in 2020, McDonald’s set a new standard and struck marketing gold via its groundbreaking partnership with rapper, songwriter, and producer Travis Scott on a meal-deal promotion. It Started with the Golden Arches While countless other brands have found moderate success, failure, or something in-between with celebrity endorsements over the years, the iconic burger chain created […]