Agency Life
O.H. Cares: Celebrating Cesar Chavez Day by Giving Back
O.H. Cares, one of four of our employee-led committees, is driven by a single purpose: to promote support for the communities in which we live, through drives and volunteerism. Pairing this mission with one of our five core values, “We Collaborate,” we dedicated a day to volunteering and giving back, sharing our dedication and passion […]
News & Views
Tips & Best Practices
Seven Mistakes You May Be Making With Your Personal Brand
Most companies know what they value, what drives them, and what they represent—that’s their brand. The same answers are the building blocks for your personal brand—the authentic manifestation of who you are. Like a business’s brand, personal brands are built with the same ingredients. In this article, we’ll look at seven mistakes people make regarding […]
Industry News & Analysis
When it Comes to Celebrity Endorsements, the Secret Sauce is Authenticity
Back in 2020, McDonald’s set a new standard and struck marketing gold via its groundbreaking partnership with rapper, songwriter, and producer Travis Scott on a meal-deal promotion. It Started with the Golden Arches While countless other brands have found moderate success, failure, or something in-between with celebrity endorsements over the years, the iconic burger chain created […]