“The Greatest Show on Grass,” the Waste Management Phoenix Open (WMPO), is one of the biggest events in the Valley of the Sun. It combines ideal weather with world-class golf to create a high-energy atmosphere unlike any other golf event, and anyone who has been to Hole 16 can attest to this (especially those who […]

Just as quickly as the rain came and went, so did The WM Phoenix Open. This year’s brand activations and experiences showed up (much like Saturday’s record-breaking crowd). Here are our favorites. 10. Louisiana Hot Sauce Not every hot sauce is the Official Hot Sauce of The WM Phoenix Open—only Louisiana Hot Sauce owns that […]

There aren’t many things better than being outside on a 75-degree day, playing hooky from work, and mayyybe having a cold beverage. The magic of the WM Phoenix Open is that this behavior is not only accepted, it’s encouraged. When it comes to the WM Phoenix Open, there’s a reason it’s called “The People’s Open”—it […]

In the past, marketing conferences were a place to see the latest marketing technology and network. Recently, they’ve become a place for brand marketers to get inspired. Busy with their day-to-day responsibilities, conferences are a way for marketers to break out of the routine and think long-term about their brand. Scott Harkey, CEO of O.H. […]

Rocketing past the Bellagio fountains, Sphere, and the High Roller, the world’s best drivers descended upon the Strip this November, marking the first year of Formula 1 in Las Vegas. While it was a historic weekend for racing, it was also monumental for brands like American Express, Red Bull, Puma, and the event’s title partner, […]