Industry News & Analysis
Threads vs. X (Twitter): 10 Differences Your Brand Needs To Know
If you’ve got the swirly black-and-white app on your phone’s home screen, you’re one of more than 100 million Threads users. On a personal level, Threads can be a place for community and conversations. But how can brands utilize this new social media platform—and should they put resources towards it? Spoiler alert — you’ll have […]
News & Views
Tips & Best Practices
Building a Brand by Slice: Why Holistic Branding Matters to Your Bottom Line
Apple, chocolate cream, and pecan… they’re great as a slice, but even better as a whole pie. Much like a good key lime, a great brand considers its brand as a whole, not piece by piece. Holistic brands outshine and outperform fragmented brands (brands with missing slices) with more loyal and happy customers and greater […]