Tips & Best Practices
With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?
YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]
News & Views
Tips & Best Practices
Building a Brand by Slice: Why Holistic Branding Matters to Your Bottom Line
Apple, chocolate cream, and pecan… they’re great as a slice, but even better as a whole pie. Much like a good key lime, a great brand considers its brand as a whole, not piece by piece. Holistic brands outshine and outperform fragmented brands (brands with missing slices) with more loyal and happy customers and greater […]