Tips & Best Practices
With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?
YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]
News & Views
Industry News & Analysis
Out-of-Home is Underrated: Amplify Your Campaign’s Reach and Increase Your Results with OOH
Capturing the attention of someone at home with advertisements can be difficult. Commercials are often used as bathroom breaks, and attention can be difficult to ask for from those who want to disconnect through mindless scrolling. Out-of-home (OOH) advertising, however, is a medium that captures attention when audiences are most willing to engage. Billboards are […]