Industry News
O.H. Reacts: 2025 Super Bowl Ads
Music fans celebrated the Grammy’s this week, and in advertising, marketers are gearing up for Super Bowl spots, one of the most exciting events in the industry. We asked different departments their thoughts on some of the pre-released spots. Here’s what they said. Public Relations Michelob Ultra “I loved this ad and won’t lie, I […]
News & Views

Industry News & Analysis
When it Comes to Celebrity Endorsements, the Secret Sauce is Authenticity
Back in 2020, McDonald’s set a new standard and struck marketing gold via its groundbreaking partnership with rapper, songwriter, and producer Travis Scott on a meal-deal promotion. It Started with the Golden Arches While countless other brands have found moderate success, failure, or something in-between with celebrity endorsements over the years, the iconic burger chain created […]