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Industry News & Analysis

7 Winning Brands at the 2023 Formula 1 Grand Prix

Rocketing past the Bellagio fountains, Sphere, and the High Roller, the world’s best drivers descended upon the Strip this November, marking the first year of Formula 1 in Las Vegas. While it was a historic weekend for racing, it was also monumental for brands like American Express, Red Bull, Puma, and the event’s title partner, […]

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The Card, loyalty rewards program

Tips & Best Practices

What’s Better Than a Customer? A Returning Customer.

You’ve probably heard that keeping an existing customer is cheaper than acquiring a new one, and here’s the proof from Forbes: Existing customers are 50% more likely to try new products and typically spend 31% more than new customers. Increasing retention by 5% can increase business profits by up to 95%. From 2015 to 2020, […]

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