Industry News & Analysis
Order Up! 5 Ways Restaurants Can Increase Revenue in 2024 (Plus Top Restaurant Trends)
As a restaurant owner, the lunchtime rush should excite you when considering the increased revenue and customers. If dinner time is more disappointing than intriguing because you’ve been lacking customers lately, it might be time to consider localizing your marketing efforts. A localized marketing approach can lead to better engagement, more efficiency, and, ultimately, higher […]
News & Views
Industry News & Analysis
When it Comes to Celebrity Endorsements, the Secret Sauce is Authenticity
Back in 2020, McDonald’s set a new standard and struck marketing gold via its groundbreaking partnership with rapper, songwriter, and producer Travis Scott on a meal-deal promotion. It Started with the Golden Arches While countless other brands have found moderate success, failure, or something in-between with celebrity endorsements over the years, the iconic burger chain created […]