Agency Life
O.H. Cares: Celebrating Cesar Chavez Day by Giving Back
O.H. Cares, one of four of our employee-led committees, is driven by a single purpose: to promote support for the communities in which we live, through drives and volunteerism. Pairing this mission with one of our five core values, “We Collaborate,” we dedicated a day to volunteering and giving back, sharing our dedication and passion […]
News & Views
Industry News & Analysis
When it Comes to Celebrity Endorsements, the Secret Sauce is Authenticity
Back in 2020, McDonald’s set a new standard and struck marketing gold via its groundbreaking partnership with rapper, songwriter, and producer Travis Scott on a meal-deal promotion. It Started with the Golden Arches While countless other brands have found moderate success, failure, or something in-between with celebrity endorsements over the years, the iconic burger chain created […]