Social media is not dead; it never was. Consumers are more connected to brands than ever before and want to interact with branded content despite the dramatic rise in social content and hyper-personalized algorithms. If you’re not quite convinced, a quick reference to Sprout Social’s 2024 Media Content Strategy Report tells us that 48% of […]

If you’ve got the swirly black-and-white app on your phone’s home screen, you’re one of more than 100 million Threads users. On a personal level, Threads can be a place for community and conversations. But how can brands utilize this new social media platform—and should they put resources towards it? Spoiler alert — you’ll have […]