Tips & Best Practices
With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?
YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]
News & Views
Industry News & Analysis
Organic Social Isn’t Dead
Social media is not dead; it never was. Consumers are more connected to brands than ever before and want to interact with branded content despite the dramatic rise in social content and hyper-personalized algorithms. If you’re not quite convinced, a quick reference to Sprout Social’s 2024 Media Content Strategy Report tells us that 48% of […]
Industry News & Analysis
Threads vs. X (Twitter): 10 Differences Your Brand Needs To Know
If you’ve got the swirly black-and-white app on your phone’s home screen, you’re one of more than 100 million Threads users. On a personal level, Threads can be a place for community and conversations. But how can brands utilize this new social media platform—and should they put resources towards it? Spoiler alert — you’ll have […]