Tips & Best Practices
Reducing Ad Burnout: The Case for Cross-Channel Frequency Capping and Investing in Reach
Annoyed, irritated, desensitized, and bored: hop on the rollercoaster of consumer emotions as they experience overexposure to ads. As advertisers, the pressure to keep campaigns engaging in an era of overexposure without overwhelming audiences is easier said than done. Research underscores this: according to a recent survey, 61% of consumers are less likely to purchase […]
News & Views
Tips & Best Practices
Learnings from La Fleur’s: Sharing Strategies with Lotteries Nationwide
Giving competitors a peak behind the curtain is usually a big no-no. Strategies, trade secrets, earnings, and insights are kept close to the chest. State-run lotteries, however, are a different breed. Although they share an industry, they don’t share consumers. With each state owning 100% of the market share, lotteries aren’t competitors by any means—they […]
Industry News & Analysis
Inspiration, Experiences, and Insights at ANA Masters of Marketing Conference 2023
In the past, marketing conferences were a place to see the latest marketing technology and network. Recently, they’ve become a place for brand marketers to get inspired. Busy with their day-to-day responsibilities, conferences are a way for marketers to break out of the routine and think long-term about their brand. Scott Harkey, CEO of O.H. […]