Tips & Best Practices
With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?
YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]
News & Views

Industry News
AI & Advertising at the Consumer Electronics Show
The Consumer Electronics Show (CES) happens every year in Las Vegas, a market we’re highly familiar with for several reasons (our offices and several clients are located there, to name a few). We, like many others, look forward each year to the unveiling of new tech and life-changing products. As an agency, our main priority […]

Industry News & Analysis
Organic Social Isn’t Dead
Social media is not dead; it never was. Consumers are more connected to brands than ever before and want to interact with branded content despite the dramatic rise in social content and hyper-personalized algorithms. If you’re not quite convinced, a quick reference to Sprout Social’s 2024 Media Content Strategy Report tells us that 48% of […]

Tips & Best Practices
Seven Mistakes You May Be Making With Your Personal Brand
Most companies know what they value, what drives them, and what they represent—that’s their brand. The same answers are the building blocks for your personal brand—the authentic manifestation of who you are. Like a business’s brand, personal brands are built with the same ingredients. In this article, we’ll look at seven mistakes people make regarding […]