Industry News & Analysis
Organic Social Isn’t Dead
Social media is not dead; it never was. Consumers are more connected to brands than ever before and want to interact with branded content despite the dramatic rise in social content and hyper-personalized algorithms. If you’re not quite convinced, a quick reference to Sprout Social’s 2024 Media Content Strategy Report tells us that 48% of […]
News & Views
Industry News & Analysis
School Choice: Why School Administrators Need A+ Marketing
School choice. If you’re a parent of school-aged kids, you know exactly what this means for you: you can opt to leave the public school in your neighborhood and enroll your children in alternative education options. There are online options, schools focused on STEM or the arts, team-based learning, and foreign language immersion programs. You […]