Tips & Best Practices
With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?
YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]
News & Views
Industry News & Analysis
Inspiration, Experiences, and Insights at ANA Masters of Marketing Conference 2023
In the past, marketing conferences were a place to see the latest marketing technology and network. Recently, they’ve become a place for brand marketers to get inspired. Busy with their day-to-day responsibilities, conferences are a way for marketers to break out of the routine and think long-term about their brand. Scott Harkey, CEO of O.H. […]
Industry News & Analysis
7 Winning Brands at the 2023 Formula 1 Grand Prix
Rocketing past the Bellagio fountains, Sphere, and the High Roller, the world’s best drivers descended upon the Strip this November, marking the first year of Formula 1 in Las Vegas. While it was a historic weekend for racing, it was also monumental for brands like American Express, Red Bull, Puma, and the event’s title partner, […]