Picture this: you’re binge-scrolling one night, hoping to zone out for a while and decompress from your day at work, and all of a sudden, an ad for something you’re not even remotely interested in pops up, disrupting your experience. It’s happened to all of us, and let’s be honest—it’s super annoying, and you probably […]

Over the past decade, brands have asked the million dollar question, “how do we reach and attract Millennials?”, it’s time to turn their attention to the next generation: Gen Z.