Tips & Best Practices
With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?
YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]
News & Views

Agency Life
O.H. Influencer Series, Part 3: Viva Las Vegas – How O.H.ers Find Unique Experiences Through Social Media
Las Vegas. The entertainment capital of the world is known for its dazzling lights, iconic casinos, and vibrant nightlife. But for many O.H.ers, Las Vegas is known as home. With an office in the heart of Sin City, we’ve got our finger on the pulse of what’s happening. Our team has worked at almost every […]

Agency Life
O.H. Influencer Series, Part 2: Diamonds in the Desert—O.H. Phoenix Influencer Faves
For many O.H.ers, Phoenix is the city we call home. It’s a vibrant oasis known for Spring training, world-class resorts, spas, and golf. It also continues to grow, and as it expands, so does the influence of local social media content creators who are shaping how we experience this jewel of the Southwest. From foodies […]

Agency Life
O.H. Influencer Series, Part 1:
Who Inspires Us to Create Curiosity in Others
At O.H., we create curiosity. We create emotional connections between our clients and their customers, driving lasting engagement and loyalty. Many agencies seek to jump on trends with buzzwords. While we believe in staying current and attracting attention, we seek opportunities to create lasting devotion. That’s why creating curiosity is essential to what we […]