Industry News & Analysis
Organic Social Isn’t Dead
Social media is not dead; it never was. Consumers are more connected to brands than ever before and want to interact with branded content despite the dramatic rise in social content and hyper-personalized algorithms. If you’re not quite convinced, a quick reference to Sprout Social’s 2024 Media Content Strategy Report tells us that 48% of […]
News & Views
Agency Life
O.H. Influencer Series, Part 1:
Who Inspires Us to Create Curiosity in Others
At O.H., we create curiosity. We create emotional connections between our clients and their customers, driving lasting engagement and loyalty. Many agencies seek to jump on trends with buzzwords. While we believe in staying current and attracting attention, we seek opportunities to create lasting devotion. That’s why creating curiosity is essential to what we […]