Industry News & Analysis
Organic Social Isn’t Dead
Social media is not dead; it never was. Consumers are more connected to brands than ever before and want to interact with branded content despite the dramatic rise in social content and hyper-personalized algorithms. If you’re not quite convinced, a quick reference to Sprout Social’s 2024 Media Content Strategy Report tells us that 48% of […]
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AI: The Next Gen of Integrated Marketing – How O.H. Partners is Tapping into its Power
In the digital age, public relations professionals are constantly on the lookout for innovative tools to help them communicate effectively with their target audience. Chat GPT, a cutting-edge language model developed by OpenAI, is one such tool that is revolutionizing the field of PR. But what is Chat GPT? Will it steal our jobs? What […]