Tips & Best Practices
With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?
YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]
News & Views
Industry News
Integrated Campaign: How to Maximize Your Super Bowl Spot
$8 million. That’s how much one 30-second ad during the Super Bowl costs. With several million on the line (not including production or other ad package costs), brands that advertise during the Super Bowl need to maximize those spots as much as possible. How can brands start building anticipation before the big game and keep […]