Tips & Best Practices
With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?
YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]
News & Views
Industry News & Analysis
5 Marketing Trends Brands Should Know in 2024
2023 was the year Rihanna performed the Super Bowl halftime show. It was the hottest year in history (seriously), artificial intelligence made its way into the mainstream, and Viva Magenta was the color of the year. In 2024, Pantone’s color of the year is Peach Fuzz, AI is still top-of-mind for marketers and consumers alike, […]