Tips & Best Practices
Learnings from La Fleur’s: Sharing Strategies with Lotteries Nationwide
Giving competitors a peak behind the curtain is usually a big no-no. Strategies, trade secrets, earnings, and insights are kept close to the chest. State-run lotteries, however, are a different breed. Although they share an industry, they don’t share consumers. With each state owning 100% of the market share, lotteries aren’t competitors by any means—they […]
News & Views
Tips & Best Practices
Traditional Media vs Digital Media: How to Determine the Best Ad Spend for Your Brand in 2024
A new year is a chance to reevaluate your brand’s marketing efforts: evaluate strengths and weaknesses, analyze competitors, and review budgets. And when it comes to budgets, determining advertising spend and where to put those dollars is more complicated than ever. With infinite content options and limited time and attention, consumers are easily fatigued by […]