Tips & Best Practices
With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?
YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]
News & Views
Agency Life
O.H. Influencer Series, Part 2: Diamonds in the Desert—O.H. Phoenix Influencer Faves
For many O.H.ers, Phoenix is the city we call home. It’s a vibrant oasis known for Spring training, world-class resorts, spas, and golf. It also continues to grow, and as it expands, so does the influence of local social media content creators who are shaping how we experience this jewel of the Southwest. From foodies […]