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Tips & Best Practices

With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?

YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]

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News & Views

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Agency Life

O.H. Influencer Series, Part 3: Viva Las Vegas – How O.H.ers Find Unique Experiences Through Social Media

Las Vegas. The entertainment capital of the world is known for its dazzling lights, iconic casinos, and vibrant nightlife. But for many O.H.ers, Las Vegas is known as home. With an office in the heart of Sin City, we’ve got our finger on the pulse of what’s happening.  Our team has worked at almost every […]

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Agency Life

O.H. Influencer Series, Part 2: Diamonds in the Desert—O.H. Phoenix Influencer Faves

For many O.H.ers, Phoenix is the city we call home. It’s a vibrant oasis known for Spring training, world-class resorts, spas, and golf. It also continues to grow, and as it expands, so does the influence of local social media content creators who are shaping how we experience this jewel of the Southwest. From foodies […]

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O.H. In The News

Cheers! O.H. Celebrates New Client, LeVecke Wine, Beer & Spirits

Our company has gone full Mad Men, but instead of a classic Old Fashioned, we’re going tropical with Porch Crawlers, Hammock Hoppers, and Blackberry Sours. O.H. Partners’ newest client, LeVecke, is one of the largest premium spirit producers in the world and creates well-known brands such as Pau Maui Vodka, Fid Street Gin, and Mahina […]

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Threads vs. Twitter, now X

Industry News & Analysis

Threads vs. X (Twitter): 10 Differences Your Brand Needs To Know

If you’ve got the swirly black-and-white app on your phone’s home screen, you’re one of more than 100 million Threads users. On a personal level, Threads can be a place for community and conversations. But how can brands utilize this new social media platform—and should they put resources towards it? Spoiler alert — you’ll have […]

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