Industry News & Analysis
Threads vs. X (Twitter): 10 Differences Your Brand Needs To Know
If you’ve got the swirly black-and-white app on your phone’s home screen, you’re one of more than 100 million Threads users. On a personal level, Threads can be a place for community and conversations. But how can brands utilize this new social media platform—and should they put resources towards it? Spoiler alert — you’ll have […]
News & Views
Know Your Audience
Marketing to Gen Z: What Brands Need to Know
Over the past decade, brands have asked the million dollar question, “how do we reach and attract Millennials?”, it’s time to turn their attention to the next generation: Gen Z.