Industry News & Analysis
Organic Social Isn’t Dead
Social media is not dead; it never was. Consumers are more connected to brands than ever before and want to interact with branded content despite the dramatic rise in social content and hyper-personalized algorithms. If you’re not quite convinced, a quick reference to Sprout Social’s 2024 Media Content Strategy Report tells us that 48% of […]
News & Views
Know Your Audience
Marketing to Gen Z: What Brands Need to Know
Over the past decade, brands have asked the million dollar question, “how do we reach and attract Millennials?”, it’s time to turn their attention to the next generation: Gen Z.