Tips & Best Practices
With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?
YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]
News & Views
Know Your Audience
Marketing to Gen Z: What Brands Need to Know
Over the past decade, brands have asked the million dollar question, “how do we reach and attract Millennials?”, it’s time to turn their attention to the next generation: Gen Z.