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Tips & Best Practices

With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?

YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]

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Tips & Best Practices

Learnings from La Fleur’s: Sharing Strategies with Lotteries Nationwide

Giving competitors a peak behind the curtain is usually a big no-no. Strategies, trade secrets, earnings, and insights are kept close to the chest. State-run lotteries, however, are a different breed. Although they share an industry, they don’t share consumers. With each state owning 100% of the market share, lotteries aren’t competitors by any means—they […]

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Industry News & Analysis

Order Up! 5 Ways Restaurants Can Increase Revenue in 2024 (Plus Top Restaurant Trends)

As a restaurant owner, the lunchtime rush should excite you when considering the increased revenue and customers. If dinner time is more disappointing than intriguing because you’ve been lacking customers lately, it might be time to consider localizing your marketing efforts.  A localized marketing approach can lead to better engagement, more efficiency, and, ultimately, higher […]

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