Tips & Best Practices
Learnings from La Fleur’s: Sharing Strategies with Lotteries Nationwide
Giving competitors a peak behind the curtain is usually a big no-no. Strategies, trade secrets, earnings, and insights are kept close to the chest. State-run lotteries, however, are a different breed. Although they share an industry, they don’t share consumers. With each state owning 100% of the market share, lotteries aren’t competitors by any means—they […]
News & Views
Industry News & Analysis
Top 10: Ranking Brand Presence at The WM Phoenix Open
Just as quickly as the rain came and went, so did The WM Phoenix Open. This year’s brand activations and experiences showed up (much like Saturday’s record-breaking crowd). Here are our favorites. 10. Louisiana Hot Sauce Not every hot sauce is the Official Hot Sauce of The WM Phoenix Open—only Louisiana Hot Sauce owns that […]
Industry News & Analysis
5 Things Brands Love About The WM Phoenix Open
There aren’t many things better than being outside on a 75-degree day, playing hooky from work, and mayyybe having a cold beverage. The magic of the WM Phoenix Open is that this behavior is not only accepted, it’s encouraged. When it comes to the WM Phoenix Open, there’s a reason it’s called “The People’s Open”—it […]