Tips & Best Practices
With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?
YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]
News & Views
Senior Digital Planner Buyer
The Senior Digital Planner Buyer is responsible for the planning, negotiation, and placement of digital media for assigned clients, in addition to new business projects as needed. This role requires deep, hands-on expertise across digital channels, paired with a strong working knowledge of the broader media ecosystem, including traditional channels, in order to build fully […]
Account Supervisor, Client Services
The Account Supervisor, Client Services, serves as the client’s main point of contact on a day-to-day basis, ensuring that projects are delivered on-strategy, on-budget and on-time. More than a liaison, the Supervisor is the advocate for both the client and the agency.