Tips & Best Practices
With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?
YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]
News & Views
Senior Media Buyer
We’re seeking a skilled Senior Media Planner/Buyer to lead the development, negotiation, and execution of strategic media campaigns across digital and traditional platforms. This role requires a strong understanding of online media buying, audience targeting, and data-driven decision-making. You’ll collaborate across teams, manage vendor relationships, optimize media performance, and support business development with your industry […]