Tips & Best Practices
With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?
YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]
News & Views
Public Relations Account Executive
This role involves developing and executing strategic earned media programs for agency clients. The desired candidate is a strong writer, proactive communicator, and sharp media thinker who can identify compelling story angles and turn them into meaningful coverage opportunities.