$8 million. That’s how much one 30-second ad during the Super Bowl costs. With several million on the line (not including production or other ad package costs), brands that advertise during the Super Bowl need to maximize those spots as much as possible. How can brands start building anticipation before the big game and keep […]

Music fans celebrated the Grammy’s this week, and in advertising, marketers are gearing up for Super Bowl spots, one of the most exciting events in the industry. We asked different departments their thoughts on some of the pre-released spots. Here’s what they said. Public Relations Michelob Ultra “I loved this ad and won’t lie, I […]

“The Greatest Show on Grass,” the Waste Management Phoenix Open (WMPO), is one of the biggest events in the Valley of the Sun. It combines ideal weather with world-class golf to create a high-energy atmosphere unlike any other golf event, and anyone who has been to Hole 16 can attest to this (especially those who […]

The Consumer Electronics Show (CES) happens every year in Las Vegas, a market we’re highly familiar with for several reasons (our offices and several clients are located there, to name a few). We, like many others, look forward each year to the unveiling of new tech and life-changing products. As an agency, our main priority […]

Giving competitors a peak behind the curtain is usually a big no-no. Strategies, trade secrets, earnings, and insights are kept close to the chest. State-run lotteries, however, are a different breed. Although they share an industry, they don’t share consumers. With each state owning 100% of the market share, lotteries aren’t competitors by any means—they […]

In recent years, social media has evolved from a platform for sharing updates and connecting with friends to a robust search engine for millions of users. As people increasingly turn to platforms like Instagram, TikTok, and Pinterest for information, inspiration, and products, this shift raises important questions about the future of traditional search engines like […]

Annoyed, irritated, desensitized, and bored: hop on the rollercoaster of consumer emotions as they experience overexposure to ads. As advertisers, the pressure to keep campaigns engaging in an era of overexposure without overwhelming audiences is easier said than done. Research underscores this: according to a recent survey, 61% of consumers are less likely to purchase […]

Las Vegas. The entertainment capital of the world is known for its dazzling lights, iconic casinos, and vibrant nightlife. But for many O.H.ers, Las Vegas is known as home. With an office in the heart of Sin City, we’ve got our finger on the pulse of what’s happening.  Our team has worked at almost every […]

We all know what it’s like to apply for an open role. Whether it’s through LinkedIn, a head hunter, or DMing your resume on Instagram, the process is often at least a little bit painful. On the flip side, employers looking to fill open positions are feeling the pain, too. From finding someone with the […]

For many O.H.ers, Phoenix is the city we call home. It’s a vibrant oasis known for Spring training, world-class resorts, spas, and golf. It also continues to grow, and as it expands, so does the influence of local social media content creators who are shaping how we experience this jewel of the Southwest. From foodies […]