O.H. In The News
Cheers! O.H. Celebrates New Client, LeVecke Wine, Beer & Spirits
Our company has gone full Mad Men, but instead of a classic Old Fashioned, we’re going tropical with Porch Crawlers, Hammock Hoppers, and Blackberry Sours. O.H. Partners’ newest client, LeVecke, is one of the largest premium spirit producers in the world and creates well-known brands such as Pau Maui Vodka, Fid Street Gin, and Mahina […]
News & Views
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Tips & Best Practices
Traditional Media vs Digital Media: How to Determine the Best Ad Spend for Your Brand in 2024
A new year is a chance to reevaluate your brand’s marketing efforts: evaluate strengths and weaknesses, analyze competitors, and review budgets. And when it comes to budgets, determining advertising spend and where to put those dollars is more complicated than ever. With infinite content options and limited time and attention, consumers are easily fatigued by […]
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O.H. In The News
New Year, Fresh Look: Welcoming Mesa Public Schools
What a way to start the new year—we’re excited to partner with Mesa Public Schools for a comprehensive marketing campaign and brand refresh. The press release below outlines this expansion of our client portfolio. O.H. Partners was selected following a rigorous selection process initiated by the Mesa Public Schools district, where the district sought a […]
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Industry News & Analysis
5 Marketing Trends Brands Should Know in 2024
2023 was the year Rihanna performed the Super Bowl halftime show. It was the hottest year in history (seriously), artificial intelligence made its way into the mainstream, and Viva Magenta was the color of the year. In 2024, Pantone’s color of the year is Peach Fuzz, AI is still top-of-mind for marketers and consumers alike, […]
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Industry News & Analysis
Inspiration, Experiences, and Insights at ANA Masters of Marketing Conference 2023
In the past, marketing conferences were a place to see the latest marketing technology and network. Recently, they’ve become a place for brand marketers to get inspired. Busy with their day-to-day responsibilities, conferences are a way for marketers to break out of the routine and think long-term about their brand. Scott Harkey, CEO of O.H. […]
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Industry News & Analysis
7 Winning Brands at the 2023 Formula 1 Grand Prix
Rocketing past the Bellagio fountains, Sphere, and the High Roller, the world’s best drivers descended upon the Strip this November, marking the first year of Formula 1 in Las Vegas. While it was a historic weekend for racing, it was also monumental for brands like American Express, Red Bull, Puma, and the event’s title partner, […]
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Tips & Best Practices
Recognize, Acknowledge, Apologize: How Brands Can Turn Trials into Triumphs
Accidentally hitting “reply all” on an email to your whole company. Not muting yourself on a Zoom call. It’s embarrassing, but people make mistakes. And since people run businesses, it’s also common for brands to make mistakes—and these days, one mistake could be detrimental. One recent blunder came from DraftKings. On September 11, 2023, DraftKings […]
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Tips & Best Practices
Seven Mistakes You May Be Making With Your Personal Brand
Most companies know what they value, what drives them, and what they represent—that’s their brand. The same answers are the building blocks for your personal brand—the authentic manifestation of who you are. Like a business’s brand, personal brands are built with the same ingredients. In this article, we’ll look at seven mistakes people make regarding […]
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Industry News & Analysis
When it Comes to Celebrity Endorsements, the Secret Sauce is Authenticity
Back in 2020, McDonald’s set a new standard and struck marketing gold via its groundbreaking partnership with rapper, songwriter, and producer Travis Scott on a meal-deal promotion. It Started with the Golden Arches While countless other brands have found moderate success, failure, or something in-between with celebrity endorsements over the years, the iconic burger chain created […]
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Tips & Best Practices
What’s Better Than a Customer? A Returning Customer.
You’ve probably heard that keeping an existing customer is cheaper than acquiring a new one, and here’s the proof from Forbes: Existing customers are 50% more likely to try new products and typically spend 31% more than new customers. Increasing retention by 5% can increase business profits by up to 95%. From 2015 to 2020, […]
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Tips & Best Practices
Know Your Audience: Personalizing Paid Media for Gen Z
Picture this: you’re binge-scrolling one night, hoping to zone out for a while and decompress from your day at work, and all of a sudden, an ad for something you’re not even remotely interested in pops up, disrupting your experience. It’s happened to all of us, and let’s be honest—it’s super annoying, and you probably […]