Giving competitors a peak behind the curtain is usually a big no-no. Strategies, trade secrets, earnings, and insights are kept close to the chest. State-run lotteries, however, are a different breed. Although they share an industry, they don’t share consumers. With each state owning 100% of the market share, lotteries aren’t competitors by any means—they […]

In recent years, social media has evolved from a platform for sharing updates and connecting with friends to a robust search engine for millions of users. As people increasingly turn to platforms like Instagram, TikTok, and Pinterest for information, inspiration, and products, this shift raises important questions about the future of traditional search engines like […]

Annoyed, irritated, desensitized, and bored: hop on the rollercoaster of consumer emotions as they experience overexposure to ads. As advertisers, the pressure to keep campaigns engaging in an era of overexposure without overwhelming audiences is easier said than done. Research underscores this: according to a recent survey, 61% of consumers are less likely to purchase […]

We all know what it’s like to apply for an open role. Whether it’s through LinkedIn, a head hunter, or DMing your resume on Instagram, the process is often at least a little bit painful. On the flip side, employers looking to fill open positions are feeling the pain, too. From finding someone with the […]

Your team is bursting at the seams. Your business is implementing marketing tactics but isn’t guided by an overarching strategy. And writer Douglas Adams sums up your ability to get work out the door best with his famous quote, “I love deadlines. I like the whooshing sound they make as they fly by.” You’re weighing […]

Marketing pioneer John Wanamaker infamously said, “Half my advertising spend is wasted; the trouble is, I don’t know which half.” Like great ad copy, this quote sticks because it rings true to marketers and C-suite executives. We all wonder how the billboard, sponsorship, or third retargeting ad impacted our customers. How can we identify waste, […]

A new year is a chance to reevaluate your brand’s marketing efforts: evaluate strengths and weaknesses, analyze competitors, and review budgets. And when it comes to budgets, determining advertising spend and where to put those dollars is more complicated than ever. With infinite content options and limited time and attention, consumers are easily fatigued by […]

Accidentally hitting “reply all” on an email to your whole company. Not muting yourself on a Zoom call. It’s embarrassing, but people make mistakes. And since people run businesses, it’s also common for brands to make mistakes—and these days, one mistake could be detrimental.  One recent blunder came from DraftKings. On September 11, 2023, DraftKings […]

Most companies know what they value, what drives them, and what they represent—that’s their brand. The same answers are the building blocks for your personal brand—the authentic manifestation of who you are. Like a business’s brand, personal brands are built with the same ingredients. In this article, we’ll look at seven mistakes people make regarding […]

You’ve probably heard that keeping an existing customer is cheaper than acquiring a new one, and here’s the proof from Forbes: Existing customers are 50% more likely to try new products and typically spend 31% more than new customers. Increasing retention by 5% can increase business profits by up to 95%. From 2015 to 2020, […]