OH Partners Logo OH Partners Logo
  • About Us
  • Capabilities
  • Industries
  • Case Studies
  • News & Views
  • About Us
  • Capabilities
  • Industries
  • Case Studies
  • News & Views
Careers
Instagram Logo LinkedIn Logo Tik Tok Logo YouTube Logo Facebook Logo
Contact Us

News & Views

Tips & Best Practices

With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?

YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]

View Article

Tips & Best Practices

Learnings from La Fleur’s: Sharing Strategies with Lotteries Nationwide

Giving competitors a peak behind the curtain is usually a big no-no. Strategies, trade secrets, earnings, and insights are kept close to the chest. State-run lotteries, however, are a different breed. Although they share an industry, they don’t share consumers. With each state owning 100% of the market share, lotteries aren’t competitors by any means—they […]

View Article
Header

Tips & Best Practices

O.H. Influencer Series, Part 4: The Rise of Social Media as a Search Engine

In recent years, social media has evolved from a platform for sharing updates and connecting with friends to a robust search engine for millions of users. As people increasingly turn to platforms like Instagram, TikTok, and Pinterest for information, inspiration, and products, this shift raises important questions about the future of traditional search engines like […]

View Article

Tips & Best Practices

Reducing Ad Burnout: The Case for Cross-Channel Frequency Capping and Investing in Reach

Annoyed, irritated, desensitized, and bored: hop on the rollercoaster of consumer emotions as they experience overexposure to ads. As advertisers, the pressure to keep campaigns engaging in an era of overexposure without overwhelming audiences is easier said than done. Research underscores this: according to a recent survey, 61% of consumers are less likely to purchase […]

View Article
Advertising, Meet HR Header

Tips & Best Practices

Advertising, Meet HR: The Strategy and Creative Behind Recruitment Campaigns

We all know what it’s like to apply for an open role. Whether it’s through LinkedIn, a head hunter, or DMing your resume on Instagram, the process is often at least a little bit painful. On the flip side, employers looking to fill open positions are feeling the pain, too. From finding someone with the […]

View Article
Business Partnerships

Tips & Best Practices

7 Benefits of Partnering with a Brand Marketing Agency

Your team is bursting at the seams. Your business is implementing marketing tactics but isn’t guided by an overarching strategy. And writer Douglas Adams sums up your ability to get work out the door best with his famous quote, “I love deadlines. I like the whooshing sound they make as they fly by.” You’re weighing […]

View Article
OHIQ analytics platform

Tips & Best Practices

Don’t Waste Advertising Dollars (Again)

Marketing pioneer John Wanamaker infamously said, “Half my advertising spend is wasted; the trouble is, I don’t know which half.” Like great ad copy, this quote sticks because it rings true to marketers and C-suite executives. We all wonder how the billboard, sponsorship, or third retargeting ad impacted our customers. How can we identify waste, […]

View Article
Traditional vs Digital advertising spend billboard

Tips & Best Practices

Traditional Media vs Digital Media: How to Determine the Best Ad Spend for Your Brand in 2024

A new year is a chance to reevaluate your brand’s marketing efforts: evaluate strengths and weaknesses, analyze competitors, and review budgets. And when it comes to budgets, determining advertising spend and where to put those dollars is more complicated than ever. With infinite content options and limited time and attention, consumers are easily fatigued by […]

View Article
Trophy for Strength in Losing post

Tips & Best Practices

Recognize, Acknowledge, Apologize: How Brands Can Turn Trials into Triumphs

Accidentally hitting “reply all” on an email to your whole company. Not muting yourself on a Zoom call. It’s embarrassing, but people make mistakes. And since people run businesses, it’s also common for brands to make mistakes—and these days, one mistake could be detrimental.  One recent blunder came from DraftKings. On September 11, 2023, DraftKings […]

View Article
The Card, loyalty rewards program

Tips & Best Practices

What’s Better Than a Customer? A Returning Customer.

You’ve probably heard that keeping an existing customer is cheaper than acquiring a new one, and here’s the proof from Forbes: Existing customers are 50% more likely to try new products and typically spend 31% more than new customers. Increasing retention by 5% can increase business profits by up to 95%. From 2015 to 2020, […]

View Article

1 2 Next
Coco5 ad
View Our Industries
Gila ad
View Our Work
  • Capabilities
  • Industries
  • Case Studies
  • About Us
  • Careers
  • Contact
  • News & Views
  • Privacy Policy

Phoenix, AZ

3550 N. Central Ave Suite 1500
Phoenix, AZ 85012

LAS VEGAS, NV

6385 S. Rainbow Blvd Suite 100
Las Vegas, NV 89118

Instagram Logo LinkedIn Logo Tik Tok Logo YouTube Logo Facebook Logo

© 2025 O.H. Partners. All Rights Reserved.