Our company has gone full Mad Men, but instead of a classic Old Fashioned, we’re going tropical with Porch Crawlers, Hammock Hoppers, and Blackberry Sours.

O.H. Partners’ newest client, LeVecke, is one of the largest premium spirit producers in the world and creates well-known brands such as Pau Maui Vodka, Fid Street Gin, and Mahina Rum, produced in Hawaii. With 75 years of experience in the industry, LeVecke is focused on a wide range of quality spirits and liqueurs from the best makers in the world and is rooted in local culture, local ingredients, and traditional methods.

LeVecke had us at rum. To celebrate, we had a tasting event (for quality assurance purposes, of course). The event included specialty cocktails made from the three aforementioned Hawaiian brands, garnished with a presentation on insights into the spirits industry and its consumers. 

We enjoyed the recipes below—feel free to take a break, make your favorite, and come back to this blog post after you’ve had a few sips.

Pineapple Cilantro Maui Mule

Negroni

Pineapple and Bacon

Now that you have a good buzz, let’s get back to business. Here’s how we’re pairing O.H. Partners and LeVecke: through compelling stories and public relations, we’re emphasizing LeVecke’s commitment to quality, innovation, sustainability, community, and the consumer, with a goal to

  • position Pau Maui Vodka, Fid Street Gin, and Mahina Premium Rum as leading spirit brands
  • promote Hali‘imaile Distilling Company and its products through proactive storytelling
  • educate consumers about each product’s brand story, unique attributes, and premium quality
  • secure positive media coverage for LeVecke’s three Hawaiian brand products, focusing on national consumer lifestyle media outlets and key regional markets


Their most recent press release has been picked up by national liquor publications such as Bucket List Bars and Chilled Magazine. They’ve also been featured in Tasting Table's article, "12 Best Vodkas To Use In Your Cranberry Cocktail," Yahoo! News (including Yahoo Life U.S., Yahoo UK, and Yahoo Canada, and Gin Raiders, "13 Refreshing Gin Cocktails for Springtime Sipping."

In addition to public relations, our team is working with the LeVecke team to develop an organic social media strategy.

Stay tuned for more top-shelf PR and social media from LeVecke and O.H. Partners.

Does your brand need help with public relations or social media? Contact us today to learn more about our award-winning PR and social media teams.