Music fans celebrated the Grammy’s this week, and in advertising, marketers are gearing up for Super Bowl spots, one of the most exciting events in the industry. We asked different departments their thoughts on some of the pre-released spots. Here’s what they said.

Public Relations


Michelob Ultra

“I loved this ad and won’t lie, I watched it quite a few times. I thought it was hilarious and loved the contrast of positioning Willem Dafoe and Catherine O’Hara as a sweet couple looking to play an innocent game of Pickleball to then the vibe and music switch as they absolutely dominate their opponents —  all for the prize of Mich Ultras. With the Super Bowl being one of the biggest cultural events of the year, I appreciate the choice of Pickleball, which has and continues to have its moment in American culture. As a Marvel fan, I can’t help but note Willem’s laugh as a nod to his iconic Green Goblin. Brilliant ad, I can see this as a top for the year." - Grace C.

Accounting


Fan Duel

"I'm a sportsbook user, so I am the target audience. I think it was a good idea to use the Manning brothers as they are well-known in sports circles and are pretty funny too. I think they missed by not explaining exactly what the Kick of Destiny is this year. I got the impression from the shorter commercial that it is going to be different. Overall, I think the ad accomplishes its goal of generating some interest and buzz around the kick of destiny, I just think they had an opportunity to do more, especially with the Manning bros.” - Austin M.

Media


Reese's

"While I love Reese’s and I’m a sucker for chocolate lava, I didn’t really vibe with the spot. It felt a bit over-the-top and confusing when they had people fighting to get to normal lava. I think they could’ve used the lava/volcano concept differently or tied it more closely to the Reese’s cup itself, by creating chocolate lava from that. Then having people fight over that or talk about the new Lava Reese's cup more.” - Tiffany T.


Coors Light

"Though I admittedly didn't know who Timothy Simons was before looking it up, it didn't stop me from understanding and feeling this struggle. I like that the ad isn't overdramatized with loud sounds and lots of moving pieces like most ads I have seen recently but instead kept my attention with witty jump cuts and timely lines. “Action… CUT” had me actually laughing out loud which made up for the opening “pasta” line which I find too cheesy and unbelievable to be a good open. 

There’s no truer feeling than coming into the office on a Monday with a feeling of completely unavoidable incompetence, and this ad encapsulates what it's like to interact with me on those days. For me, this ad works well at reinforcing the idea that life is unavoidable, so we might as well crack a beer and go along for the ride.”—Josiah P.

Social Media


Budweiser

"I'm always a sucker for the iconic Budweiser Clydesdales. While I generally liked the storytelling, the spot fell a little flat for me - an issue for a beer company. The ending shot featuring the undersized hero with a neon crown did earn the spot a few more points in my book." - Ally S.

Creative


Taco Bell

“Taco Bell’s vibe is centered around being more than just a fast food restaurant they want to be seen as a fun, cool place to be. I think the gimmick of having cameras set up in their drive-thrus is a really cool idea, but personally, I think the inclusion of Doja Cat feels a little unnecessary and takes away from the event. It feels like they added a celebrity just for the sake of having a celebrity." - Cedric D. 


Hellmann's

“The deli scene in "When Harry Met Sally…" is iconic. One of the most memorable scenes in film history. So, to get Meg Ryan and Billy Crystal to reprise their roles is epic. Now, it could have been very easy for the agency to simply recreate the scene after Meg put the Hellmann's onto the sandwich, but what makes this really awesome is Billy Crystal's commentary as Meg acted out the scene. So funny. So Crystal. And that's what makes the spot. - Frank I.

Client Services


Uber Eats

"As a brand, how you integrate into relevant topics and culture while providing entertainment is imperative. I loved the fact that the Uber Eats spot relates to football and sports while emphasizing their fast and convenient delivery.  Matthew McConaughey is a perfect spokesperson. And his line 'Jerry's eating rice.' Brilliant!

In addition, this concept can be easily built upon and serialized with other storylines. As a new football fan (and a fan of the Chicago Bears), I loved the clip relating to William 'Refrigerator' Perry, which is so connected, I love it! When I watch football, I want to get something to eat, and Uber Eats is now top of mind." - Paige B.


Instacart

"Where else can you see the Pillsbury Doughboy riding a dog dressed as a hot dog? This spot has what it takes to stand out among the best during the Super Bowl. Great music, recognizable characters for all ages, and unexpected crossovers." - Cody W.

Traffic


Stella Artois

"Other David. If there are two Davids, one has to be other David".  The spot is comical and engaging. It leaves you wanting to know more about where ‘Other David’ is... will he show up in the crowd at the SuperBowl with a pint of Stella in hand?” - Amy R.

What are some of your favorite spots? Follow us on social media and let us know!