Industry News & Analysis
Organic Social Isn’t Dead
Social media is not dead; it never was. Consumers are more connected to brands than ever before and want to interact with branded content despite the dramatic rise in social content and hyper-personalized algorithms. If you’re not quite convinced, a quick reference to Sprout Social’s 2024 Media Content Strategy Report tells us that 48% of […]
News & Views
Tips & Best Practices
7 Benefits of Partnering with a Brand Marketing Agency
Your team is bursting at the seams. Your business is implementing marketing tactics but isn’t guided by an overarching strategy. And writer Douglas Adams sums up your ability to get work out the door best with his famous quote, “I love deadlines. I like the whooshing sound they make as they fly by.” You’re weighing […]
Agency Life
Agency Awards: Super Bowl LVIII Commercials
The Chiefs may have possession of the Lombardi trophy, but we’re giving out awards for this year’s Super Bowl ads. MVP Award—Disney + Our agency’s favorite ad and the best of the best? Disney+ took this trophy. And 30% of our agency agrees that the “Well Said” spot was the clear winner this year. With […]
Industry News & Analysis
Super Bowl Ad Trends 2024
A sea of red, Usher performing at halftime, and a chance to see Taylor Swift after every Travis Kelce play (if she can make it from her concert in Tokyo in time, but that’s a conversation for the Swifties)—Super Bowl LVIII is sure to be packed with excitement as the first-ever game hosted in Las […]
Tips & Best Practices
Know Your Audience: Personalizing Paid Media for Gen Z
Picture this: you’re binge-scrolling one night, hoping to zone out for a while and decompress from your day at work, and all of a sudden, an ad for something you’re not even remotely interested in pops up, disrupting your experience. It’s happened to all of us, and let’s be honest—it’s super annoying, and you probably […]
Who We Are
Fueling Creativity: Why Core Values Are Vital in an Agency Like O.H. Partners
Like most companies, creative agencies are constantly striving to deliver innovative and impactful work for their clients. This is where core values come into play.