Tips & Best Practices
Learnings from La Fleur’s: Sharing Strategies with Lotteries Nationwide
Giving competitors a peak behind the curtain is usually a big no-no. Strategies, trade secrets, earnings, and insights are kept close to the chest. State-run lotteries, however, are a different breed. Although they share an industry, they don’t share consumers. With each state owning 100% of the market share, lotteries aren’t competitors by any means—they […]
News & Views
Tips & Best Practices
Advertising, Meet HR: The Strategy and Creative Behind Recruitment Campaigns
We all know what it’s like to apply for an open role. Whether it’s through LinkedIn, a head hunter, or DMing your resume on Instagram, the process is often at least a little bit painful. On the flip side, employers looking to fill open positions are feeling the pain, too. From finding someone with the […]
Tips & Best Practices
7 Benefits of Partnering with a Brand Marketing Agency
Your team is bursting at the seams. Your business is implementing marketing tactics but isn’t guided by an overarching strategy. And writer Douglas Adams sums up your ability to get work out the door best with his famous quote, “I love deadlines. I like the whooshing sound they make as they fly by.” You’re weighing […]
Agency Life
Agency Awards: Super Bowl LVIII Commercials
The Chiefs may have possession of the Lombardi trophy, but we’re giving out awards for this year’s Super Bowl ads. MVP Award—Disney + Our agency’s favorite ad and the best of the best? Disney+ took this trophy. And 30% of our agency agrees that the “Well Said” spot was the clear winner this year. With […]
Industry News & Analysis
Super Bowl Ad Trends 2024
A sea of red, Usher performing at halftime, and a chance to see Taylor Swift after every Travis Kelce play (if she can make it from her concert in Tokyo in time, but that’s a conversation for the Swifties)—Super Bowl LVIII is sure to be packed with excitement as the first-ever game hosted in Las […]
Tips & Best Practices
Know Your Audience: Personalizing Paid Media for Gen Z
Picture this: you’re binge-scrolling one night, hoping to zone out for a while and decompress from your day at work, and all of a sudden, an ad for something you’re not even remotely interested in pops up, disrupting your experience. It’s happened to all of us, and let’s be honest—it’s super annoying, and you probably […]
Who We Are
Fueling Creativity: Why Core Values Are Vital in an Agency Like O.H. Partners
Like most companies, creative agencies are constantly striving to deliver innovative and impactful work for their clients. This is where core values come into play.