Social media is not dead; it never was. Consumers are more connected to brands than ever before and want to interact with branded content despite the dramatic rise in social content and hyper-personalized algorithms. If you’re not quite convinced, a quick reference to Sprout Social’s 2024 Media Content Strategy Report tells us that 48% of […]

Capturing the attention of someone at home with advertisements can be difficult. Commercials are often used as bathroom breaks, and attention can be difficult to ask for from those who want to disconnect through mindless scrolling. Out-of-home (OOH) advertising, however, is a medium that captures attention when audiences are most willing to engage. Billboards are […]

  At O.H., we create curiosity. We create emotional connections between our clients and their customers, driving lasting engagement and loyalty. Many agencies seek to jump on trends with buzzwords. While we believe in staying current and attracting attention, we seek opportunities to create lasting devotion. That’s why creating curiosity is essential to what we […]

As a restaurant owner, the lunchtime rush should excite you when considering the increased revenue and customers. If dinner time is more disappointing than intriguing because you’ve been lacking customers lately, it might be time to consider localizing your marketing efforts.  A localized marketing approach can lead to better engagement, more efficiency, and, ultimately, higher […]

Our company has gone full Mad Men, but instead of a classic Old Fashioned, we’re going tropical with Porch Crawlers, Hammock Hoppers, and Blackberry Sours. O.H. Partners’ newest client, LeVecke, is one of the largest premium spirit producers in the world and creates well-known brands such as Pau Maui Vodka, Fid Street Gin, and Mahina […]

School choice. If you’re a parent of school-aged kids, you know exactly what this means for you: you can opt to leave the public school in your neighborhood and enroll your children in alternative education options. There are online options, schools focused on STEM or the arts, team-based learning, and foreign language immersion programs. You […]

Do you like apples? How ‘bout these apples: Boston native Matt Carson has joined O.H. Partners as our new Vice President of Creative. With over 15 years of experience, Matt’s history with big brands includes H&R Block, AT&T U-Verse, Buddig, Kenmore, Craftsman, KitchenAid, Whirlpool, Maytag, and more. Focused on combining strategy and design to create […]

O.H. Cares, one of four of our employee-led committees, is driven by a single purpose: to promote support for the communities in which we live, through drives and volunteerism. Pairing this mission with one of our five core values, “We Collaborate,” we dedicated a day to volunteering and giving back, sharing our dedication and passion […]

Your team is bursting at the seams. Your business is implementing marketing tactics but isn’t guided by an overarching strategy. And writer Douglas Adams sums up your ability to get work out the door best with his famous quote, “I love deadlines. I like the whooshing sound they make as they fly by.” You’re weighing […]

Marketing pioneer John Wanamaker infamously said, “Half my advertising spend is wasted; the trouble is, I don’t know which half.” Like great ad copy, this quote sticks because it rings true to marketers and C-suite executives. We all wonder how the billboard, sponsorship, or third retargeting ad impacted our customers. How can we identify waste, […]