Tips & Best Practices
With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?
YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]
News & Views

Industry News & Analysis
Super Bowl Ad Trends 2024
A sea of red, Usher performing at halftime, and a chance to see Taylor Swift after every Travis Kelce play (if she can make it from her concert in Tokyo in time, but that’s a conversation for the Swifties)—Super Bowl LVIII is sure to be packed with excitement as the first-ever game hosted in Las […]