Industry News
O.H. Reacts: 2025 Super Bowl Ads
Music fans celebrated the Grammy’s this week, and in advertising, marketers are gearing up for Super Bowl spots, one of the most exciting events in the industry. We asked different departments their thoughts on some of the pre-released spots. Here’s what they said. Public Relations Michelob Ultra “I loved this ad and won’t lie, I […]
News & Views

Tips & Best Practices
Don’t Waste Advertising Dollars (Again)
Marketing pioneer John Wanamaker infamously said, “Half my advertising spend is wasted; the trouble is, I don’t know which half.” Like great ad copy, this quote sticks because it rings true to marketers and C-suite executives. We all wonder how the billboard, sponsorship, or third retargeting ad impacted our customers. How can we identify waste, […]

Tips & Best Practices
Traditional Media vs Digital Media: How to Determine the Best Ad Spend for Your Brand in 2024
A new year is a chance to reevaluate your brand’s marketing efforts: evaluate strengths and weaknesses, analyze competitors, and review budgets. And when it comes to budgets, determining advertising spend and where to put those dollars is more complicated than ever. With infinite content options and limited time and attention, consumers are easily fatigued by […]