Agency Life
O.H. Cares: Celebrating Cesar Chavez Day by Giving Back
O.H. Cares, one of four of our employee-led committees, is driven by a single purpose: to promote support for the communities in which we live, through drives and volunteerism. Pairing this mission with one of our five core values, “We Collaborate,” we dedicated a day to volunteering and giving back, sharing our dedication and passion […]
News & Views
Tips & Best Practices
Don’t Waste Advertising Dollars (Again)
Marketing pioneer John Wanamaker infamously said, “Half my advertising spend is wasted; the trouble is, I don’t know which half.” Like great ad copy, this quote sticks because it rings true to marketers and C-suite executives. We all wonder how the billboard, sponsorship, or third retargeting ad impacted our customers. How can we identify waste, […]
Tips & Best Practices
Traditional Media vs Digital Media: How to Determine the Best Ad Spend for Your Brand in 2024
A new year is a chance to reevaluate your brand’s marketing efforts: evaluate strengths and weaknesses, analyze competitors, and review budgets. And when it comes to budgets, determining advertising spend and where to put those dollars is more complicated than ever. With infinite content options and limited time and attention, consumers are easily fatigued by […]