Tips & Best Practices
With Linear TV Viewership Declining, Should Advertisers Increase Their YouTube Budget?
YouTube has come a long way since “Me at the Zoo” was uploaded in 2005. Since then, users have uploaded over five billion videos and reached over 2.5 billion monthly active users worldwide. In 2023, the content juggernaut made $31.51 billion in ad revenue, only $2.3 billion behind the entire broadcast industry. Data released also […]
News & Views
Agency Life
Introducing our New VP of Creative: Matt Carson
Do you like apples? How ‘bout these apples: Boston native Matt Carson has joined O.H. Partners as our new Vice President of Creative. With over 15 years of experience, Matt’s history with big brands includes H&R Block, AT&T U-Verse, Buddig, Kenmore, Craftsman, KitchenAid, Whirlpool, Maytag, and more. Focused on combining strategy and design to create […]