Industry News & Analysis
Order Up! 5 Ways Restaurants Can Increase Revenue in 2024 (Plus Top Restaurant Trends)
As a restaurant owner, the lunchtime rush should excite you when considering the increased revenue and customers. If dinner time is more disappointing than intriguing because you’ve been lacking customers lately, it might be time to consider localizing your marketing efforts. A localized marketing approach can lead to better engagement, more efficiency, and, ultimately, higher […]
News & Views
Tips & Best Practices
Don’t Waste Advertising Dollars (Again)
Marketing pioneer John Wanamaker infamously said, “Half my advertising spend is wasted; the trouble is, I don’t know which half.” Like great ad copy, this quote sticks because it rings true to marketers and C-suite executives. We all wonder how the billboard, sponsorship, or third retargeting ad impacted our customers. How can we identify waste, […]
Tips & Best Practices
Know Your Audience: Personalizing Paid Media for Gen Z
Picture this: you’re binge-scrolling one night, hoping to zone out for a while and decompress from your day at work, and all of a sudden, an ad for something you’re not even remotely interested in pops up, disrupting your experience. It’s happened to all of us, and let’s be honest—it’s super annoying, and you probably […]