Industry News & Analysis
Organic Social Isn’t Dead
Social media is not dead; it never was. Consumers are more connected to brands than ever before and want to interact with branded content despite the dramatic rise in social content and hyper-personalized algorithms. If you’re not quite convinced, a quick reference to Sprout Social’s 2024 Media Content Strategy Report tells us that 48% of […]
News & Views
Agency Life
Introducing our New VP of Creative: Matt Carson
Do you like apples? How ‘bout these apples: Boston native Matt Carson has joined O.H. Partners as our new Vice President of Creative. With over 15 years of experience, Matt’s history with big brands includes H&R Block, AT&T U-Verse, Buddig, Kenmore, Craftsman, KitchenAid, Whirlpool, Maytag, and more. Focused on combining strategy and design to create […]