The Chiefs may have possession of the Lombardi trophy, but we’re giving out awards for this year’s Super Bowl ads. 

MVP Award—Disney +

Our agency’s favorite ad and the best of the best? Disney+ took this trophy.

And 30% of our agency agrees that the “Well Said” spot was the clear winner this year. With its text-only ad, the spot proved that Disney’s powerful stories can be recognized even without traditional branding and imagery.

Rookie Award—CeraVe

The most outstanding ad from a brand making its debut appearance this year goes to CeraVe.

Almost half of our staff gave CeraVe the crown for their spot featuring Michael Cera, and for good reason. CeraVe found the perfect mix of celebrity partnership and humor, poking fun at the brand while highlighting the product.

Comeback Player Award—Volkswagen

Volkswagen has advertised during the Big Game before but didn’t have a presence last year. This year, it gets our Comeback Player award.

A great nostalgia piece that utilized footage from its advertising in years past, this spot gave our team all the feels.

Mascot Award—Dunkin’ Donuts

Dunkin’s spot relied on knee-slapping humor, and it paid off—over 30% of our agency gave its “DunKings” spot this award.

The celebrity cameos paid off, with Ben Affleck taking the lead and featuring Jennifer Lopez, Matt Damon, Tom Brady, Jack Harlow, and Fat Joe.


Overwhelmingly, Temu’s spot was voted as the ad that fell short this year.

The ad’s message of “shopping like a billionaire” missed the mark, and considering Temu’s product quality and the fact that the ad aired multiple times during the game, cemented it as one of this year’s least favorite ads.

Honorable Mentions

Not every brand can be crowned the winner, but these ads still came up as some of our agency’s favorites.

Uber Eats

This multi-celebrity commercial has a purpose for using multiple celebrities, and that’s what we loved about it. Uber Eats used the most valuable information in Jennifer Aniston, Jelly Roll, USHER, the Beckhams, and David Schwimmer’s lives to relay their message.


Did you know that low body confidence, rather than falls and wipeouts, is the number one reason that girls under 14 quit sports? This spot summed up this complicated issue in just thirty seconds but expertly led to a website with more information on this program.


A rare spot that utilized humor without a celebrity cameo while featuring the product benefits? Kawasaki made our staff want to buy a RIDGE (even though we’d have nowhere to take it).


A storyline, a joke that everyone is in on, and Christopher Walken? Our team loved this one.

Mountain Dew Baja Blast

An on-brand casting with Aubrey Plaza and her signature sarcasm and a surprise appearance by her former Parks and Recreation co-star Nick Offerman, Mountain Dew chose celebrities that represented their product and made sense for the brand.

Arizona Lottery and Gila River Resorts & Casinos

We’re a little biased, but our favorite Super Bowl commercials were for our clients, Arizona Lottery and Gila River Resorts & Casinos. Read our case study to learn more about how and why Gila River Resorts & Casino’s campaign was made.